Help Removing Auto Art Magnet

[bookie]

I have an Auto Art Jaguar and trying to figure out how to remove the magnet. Anyone ever do this I'am at a lostb and I know it's probably easy as heck.
Thanks

[HomeRacingWorld]

They used good glue. I had to use a flat tip screwdriver and push from the bottom. Needed a little elbow grease though.