by JULES » Fri Oct 19, 2012 9:51 am
Baford1, BRP32, ListerStormGT, bibbster, Jesla.
I understand your concerns regarding the Limited Edition aspect but, in reality, we are making enough to go round.
The very welcome keen attitude and positive buying signals received from you guys does not actually translate into sales of multiple 1000’s of any particular model. No matter how you extrapolate the math, enthusiastic signals from across all the slot car forums does not equate to mega sales.
Supply and demand has to be monitored very carefully, especially in such a low margin product. I anticipate that the true ‘must buy’ sales figures – on the board right now from genuine buyers – does not exceed 400 units for, say, the Al Green example. That will leave a few hundred to filter through for the buyers who just happen upon them over the next year or so.
All the newly announced models are available to order right now – the dealers have the info. Backed up by a soft marketing campaign across all international forums, social media on FB and Twitter and an email broadcast system will ensure that anyone that has expressed an interest will be aware of these models. Sure, in a few years time, if a new slot guy gets interested in picking up some Pioneer models he may have a hard time find a LE example at a regular price but that is very normal across all brands.
In the light of much disappointing sales news from many other makers, we must accept that the market for slot cars over the last few years is, at the very best, a level line. The maker has to be smart without ticking off its core ‘racing’ buyer but the maker must also provide a product that is desirable to the biggest sales sector which is the slot car collector.
Thank you all for your support and I hope the above has explained the situation a little.
All the best,
Jules